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David Imrie
CEO of FirTree Technology
About Us
Our Story
Founded in 2001 by David Imrie, Fir Tree Technology was born from a simple yet powerful vision: to bring consistency and care to commercial vehicle installations. David saw a problem in the industry—many aftermarket parts were being fitted without consideration for aesthetics or long-term vehicle integrity. Exposed cables, visible screws, and inconsistent installations were the norm, and he knew there had to be a better way.
Determined to create a solution, David established Fir Tree Technology with a commitment to making every installation look and feel like it was factory-fitted. His approach ensured that components were seamlessly integrated into vehicles, maintaining both functionality and appearance. This dedication to quality quickly gained traction, and word spread about the difference Fir Tree Technology was making in the industry.
For years, David ran the business single-handedly, maintaining a relentless focus on delivering precision-engineered solutions. As demand grew, it became clear that the company needed to expand to meet the needs of its customers. He began building a team of skilled professionals who shared his passion for innovation, consistency, and vehicle care.
Today, Fir Tree Technology continues to thrive, growing both in expertise and reputation. Our team remains committed to David’s original mission—delivering high-quality, factory-standard solutions for commercial vehicles. As we look to the future, we remain dedicated to pushing the boundaries of innovation, ensuring that every installation reflects the professionalism and excellence that have defined Fir Tree Technology from the very beginning.
Our Clients
See what our clinets have to say:
At Fir Tree Technology, we take pride in the relationships we’ve built over the past 10 years—and counting. Our commitment goes beyond simply providing a service; we work hard to support our customers in every aspect of their business, ensuring they receive reliable solutions tailored to their needs.
Over the years, we’ve partnered with a wide range of companies, delivering consistent, high-quality service that fosters long-term trust. Whether it’s supporting fleet safety, improving efficiency, or offering innovative technology solutions, we go the extra mile to ensure our customers are looked after.
For us, business isn’t just about transactions—it’s about relationships. By understanding our customers’ challenges and working alongside them, we’ve created lasting partnerships that continue to grow. And as we look to the future, we remain dedicated to providing the same level of care, expertise, and commitment that has defined Fir Tree Technology from the start.
Our Partnership with Goldstar Transport
For more than 15 years, Fir Tree Technology has been a dedicated partner to Goldstar Transport, delivering expert support, reliable service, and cutting-edge vehicle technology solutions across their entire fleet.
From the outset, we’ve been responsible for managing all accessories and additional components fitted to each vehicle. Our team ensures every installation meets rigorous road compliance standards while supporting Goldstar’s operational needs with smart, forward-thinking technology.
But our relationship with Goldstar goes far beyond supplying parts and accessories. We’ve become a strategic partner—one they count on for continuous support, technical guidance, and industry insight. As regulations evolve and fleet demands grow, we help them stay ahead of the curve by advising on emerging compliance requirements and identifying the most effective solutions for their vehicles.
Whether it’s integrating advanced camera systems, GPS trackers, driver tablets, lighting enhancements, or wellbeing-focused equipment such as power inverters and Anderson leads, we provide a comprehensive, bespoke service that keeps their fleet safe, efficient, and future-ready.
This long-standing partnership is a source of great pride for us. It’s built on trust, consistency, and shared commitment to excellence. Together with Goldstar Transport, we continue to drive progress—ensuring every vehicle that hits the road is equipped to perform, comply, and succeed.