About us
Founded in 2001 by David Imrie, Fir Tree Technology was born from a simple yet powerful vision: to bring consistency and care to commercial vehicle installations. David saw a problem in the industry—many aftermarket parts were being fitted without consideration for aesthetics or long-term vehicle integrity. Exposed cables, visible screws, and inconsistent installations were the norm, and he knew there had to be a better way.
Fir Tree Technology’s Story
Determined to create a solution, David established Fir Tree Technology with a commitment to making every installation look and feel like it was factory-fitted. His approach ensured that components were seamlessly integrated into vehicles, maintaining both functionality and appearance. This dedication to quality quickly gained traction, and word spread about the difference Fir Tree Technology was making in the industry.
For years, David ran the business single-handedly, maintaining a relentless focus on delivering precision-engineered solutions. As demand grew, it became clear that the company needed to expand to meet the needs of its customers. He began building a team of skilled professionals who shared his passion for innovation, consistency, and vehicle care.
Meet the team behind your solutions

David Imrie
Founder and Director

Sandra Imrie
Director and Co-Owner

Ashley Gosling
Operations Manager

Ian Hunt
Installation Manager

James
Tech Dev & Support Manager

Tink Baker
Administration Manager

Lucy
Logistics & Supply Manager

Bradley Gosling
Manufacturing Assistant

Dan Bentley
Admin Assistant

Stanley
Senior Office Dog

Jethro
Junior Office Dog