Fir Tree Technology

About us

Founded in 2001 by David Imrie, Fir Tree Technology was born from a simple yet powerful vision: to bring consistency and care to commercial vehicle installations. David saw a problem in the industry—many aftermarket parts were being fitted without consideration for aesthetics or long-term vehicle integrity. Exposed cables, visible screws, and inconsistent installations were the norm, and he knew there had to be a better way.

Fir Tree Technology’s Story

Determined to create a solution, David established Fir Tree Technology with a commitment to making every installation look and feel like it was factory-fitted. His approach ensured that components were seamlessly integrated into vehicles, maintaining both functionality and appearance. This dedication to quality quickly gained traction, and word spread about the difference Fir Tree Technology was making in the industry.

For years, David ran the business single-handedly, maintaining a relentless focus on delivering precision-engineered solutions. As demand grew, it became clear that the company needed to expand to meet the needs of its customers. He began building a team of skilled professionals who shared his passion for innovation, consistency, and vehicle care.

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David Imrie

Meet the team behind your solutions

David Imrie

David Imrie

Founder and Director

Sandra Imrie

Sandra Imrie

Director and Co-Owner

Ashley Gosling

Ashley Gosling

Operations Manager

Ian Hunt

Ian Hunt

Installation Manager

James

James

Tech Dev & Support Manager

Tink Baker

Tink Baker

Administration Manager

Lucy

Lucy

Logistics & Supply Manager

Bradley Gosling

Bradley Gosling

Manufacturing Assistant

Dan Bentley

Dan Bentley

Admin Assistant

Stanley

Stanley

Senior Office Dog

Jethro

Jethro

Junior Office Dog

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